In one of the few ads I have ever seen depicting (insinuated) gay men, the SKYY Blue Vodka ad strikes me as incredibly stereotypical and not beneficial for the homosexual male population.
First of all the (limited) pros
1. The ad portrays relatively attractive men, which I guess in some sense could provide eye candy for the male homosexual or female heterosexual viewer.
2. The ad portrays a (probably) gay black man who is dark black. Dark black men are not often portrayed in other ads, so to see the added diversity is nice.
3. It is an ad that portrays gay men, which most companies shy away from.
The cons
1. All the men are looking at each others' sex organs. Can you say hypersexual gay male stereotype?
2. The ad insinuates that all gay men do is lay around and stare at each others' junk. Obviously not a productive portrayal.
3. I am familiar with the SKYY Vodka brand. Most people are. But how on earth are we supposed to know that those blue bottles are a malt beverage, not to mention at their availability is limited to foreign countries? I was worried that these guys were drinking bottles of vodka at first, which is never a good idea.
Every ad of gay people I have seen portrays them in a hypersexualized way. I think advertisers need to embrace the diversity of LGBT culture and understand that gays and lesbians are no more sexually active than heterosexuals.
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