Dolce and Gabbana; Edgy or Exploitative?

http://stuffqueerpeopleneedtoknow.wordpress.com/2010/01/13/dg-queers-advertising-yet-again/
(please refer to the link for two video ads by D&G)

Is this ad a double edged sword?

Dolce & Gabbana (D&G), as well as the majority of the high fashion world, prides itself on its edgy appeal. Here we have an ad with what appears to be one (or four men, I cannot honestly tell) man in a lavishly designed suit kissing the hand of himself (or another man). We could interpret this ad as not explicitly homosexual for two reasons:
1. The man is kissing his own hand.
2. Kissing a hand is a sign of respect, regardless of sex.

However, if we do interpret the ad to have some homoerotic ideas, or at least the allusion of homosexuality, I am at once joyous and offended. On the surface, it would seem a good thing that D&G is not ignoring the existence of homosexuality and, in fact, bringing it to the forefront of the conversation. At the same time, we must wonder if they are exploiting homosexuals and homosexuality by being unaware of their stature and the view of the general public.

Maybe it is just because I grew up in the Midwest, but Dolce & Gabbana is considered a luxury that need not be had or, more harshly, as a "queer-loving fashion faux pas of an organization" (direct quote from a family member). In any case, it is considered too edgy for its own good. When it is paired with homosexuality, it makes homosexuality seem too edgy for its own good and further deepens the oft-accepted practice of bigotry against homosexuals.

Now I must concede a few points: this ad probably did not run in the Midwest. However, the Super Bowl ad on the provided link ran everywhere. I can understand it as a slap-in-the-face to bigotry by D&G, and while that is commendable, the bite back of the conservative right affects people's lives. We only need to look at the  Prop 8 vote in California for a pertinent example, wherein the right to marriage was taken away from same sex couples. We only need to look at the majority of America, whose states deny that right in an overwhelming majority. My worry is that the D&G ads push homosexuality further to the edge. While I like to see the LGBT being represented in ads, this ad is only self-serving (I guess as most ads are) and not socially conscience.